If you're heading to Atlanta and looking for a one-of-a-kind attraction that blends history, pop culture, and hands-on fun, you won't want to miss the all-new Coca-Cola Stories experience at World of Coca-Cola. This newly launched, immersive exhibit takes you deep inside Coca-Cola history—transforming the iconic brand's vast archives into a walkable, photo-worthy adventure that's equal parts nostalgia and innovation.
Whether you're a lifelong Coca-Cola fan or just curious about one of the world's most recognizable brands, Coca-Cola Stories is a must-see addition to Atlanta's vibrant lineup of attractions.
A Journey Through Time—With a Twist
The experience begins with The Archives, where you'll encounter floor-to-ceiling displays packed with authentic artifacts, rare memorabilia, and fascinating stories from Coca-Cola's 130+ year history. From its roots in Atlanta to its rise as a global phenomenon, you'll explore how the beverage made its mark across generations—through innovations like vending machines, sports partnerships, entertainment, and more.
This isn't your average museum-style exhibit. It's designed to bring history to life.
Walk Through a Coca-Cola Town
The next stop on your journey: a charming, multi-sensory Coca-Cola town, modeled after key places and moments in the brand's past. Here you can walk into a recreated early 20th-century pharmacy and meet a virtual soda jerk and peek through building windows to watch vintage commercials. You can also test your pop culture knowledge at the whimsical "Coke Theater."
Every corner of the exhibit is designed to make you feel like you're stepping straight into the past—with the magic of modern technology and storytelling.
Become Part of the History
One of the highlights of Coca-Cola Stories is the chance to become part of the brand's story—literally! There are lots of interactive, social-media-ready moments sprinkled throughout the experience:
- Strike a pose in front of a 1939 Coca-Cola delivery truck
- Snap a photo at one of five beautifully recreated "ghost murals"
- Use the AI-powered "Tales from the Soda Fountain" mirror to transform into a vintage portrait straight out of Coca-Cola's golden era
- Star in your own retro Coca-Cola ad
It's all designed to be fun, memorable, and perfect for your photo feed.
More to Explore—and More to Come
Coca-Cola Stories is just the latest in a series of new and exciting additions at World of Coca-Cola. The attraction continues to reinvent itself, offering something fresh for first-time visitors and returning fans alike.
Ready to explore Coca-Cola's world like never before? Head to the heart of downtown Atlanta and let Coca-Cola Stories take you on an unforgettable journey through history, pop culture, and everything in between.
Header image Courtesy of World of Coca-Cola © 2025